FGX International Adds Powerful Field & Stream License to Portfolio

May, 2008 – Smithfield, RI

FGX International (NASDAQ: FGXI) is pleased to announce it has obtained a license agreement which will enable it to market eyewear under the well-known Field & Stream brand.  This partnership strengthens FGXI’s portfolio and adds yet another iconic brand to go along with Foster Grant, which has a long and storied history.  FGXI has several other key licensing partnerships with Ironman, Body Glove and Levi Strauss Signature.   Field & Stream has a rich history that dates back over 135 years and the brand enjoys widespread recognition, bringing instant credibility to the eyewear collection FGXI will market.

 

FGXI plans to market sunglasses, ophthalmic frames, non-prescription reading glasses and eyewear accessories under the Field & Stream brand starting in early 2009.  FGXI’s commitment to quality, design and performance matches the mission of Field & Stream, making this a partnership with great potential for success.  

 

FGX International Executive Vice President and Chief Marketing Officer Rick Kornhauser said, “Field & Stream is an outstanding strategic fit for our brand portfolio. We’re excited about the avenues it will enable FGXI to pursue with such a widely recognized brand that is committed to the American Sportsman.” Active outdoor recreation generates over $280 billion in retail sales and services across the US. Over three quarters of Americans participate in active outdoor recreation each year, a number that has shown steady growth in recent years.

 

FGXI will pursue sales opportunities for Field & Stream branded eyewear products and accessories in national and regional accounts, taking advantage of the widely-known Field & Stream name and the national trend toward outdoor sports.

 

FGX International is a leading designer and marketer of non-prescription reading glasses, sunglasses and costume jewelry with a portfolio of established, well-recognized brands including Foster Grant, Magnivision, Anarchy, Angel and Gargoyles.  FGXI also has licenses in certain product categories from Ironman, Levi Strauss, Body Glove and C9 by Champion.  FGXI has a collection of fashionable, high-quality eyewear and jewelry products.  Based in Smithfield, Rhode Island, FGXI has approximately 300 full-time employees.  Additional offices are located in New York, Toronto, Stoke-on-Trent, England, Mexico City, Bentonville, AR and Shenzhen, China.

For additional information contact: 

Sal Siano        
Phone:  (401) 719-2160       
E-mail:  ssiano@fgxi.com