FGX International Ships Product Into Borders

 

Smithfield, RI (July 29th, 2008)

 

FGX International (NASDAQ: FGXI), a leading eyewear designer and marketer, announced today that it has shipped its first product into Borders Book Stores in the 2nd quarter of 2008.  FGXI will distribute a collection of Reading Glasses to Borders, a logical and strategic fit for a retailer of books and magazines. 

 

FGXI will market the reading glasses under the First Edition and Paperchase brands.  In many stores the reading glasses display can be found at the very front of the store, near the check-out area to stimulate impulse purchases.

FGX International is a leading designer and marketer of non-prescription reading glasses, sunglasses and costume jewelry with a portfolio of established, well-recognized brands including Foster Grant, Magnivision, Anarchy, Angel and Gargoyles.  FGXI also holds licenses from Ironman, Levi Strauss, Field & Stream, Body Glove and C9 by Champion. Based in Smithfield, Rhode Island, FGXI has approximately 300 full-time employees.  Additional offices are located in New York, Toronto, Stoke-on-Trent, England, Mexico City, Bentonville, AR and Shenzhen, China.

For additional information contact: 

Sal Siano
Phone:  (401) 719-2160
E-mail:  ssiano@fgxi.com