Company Profile
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FGX International is a leading designer and marketer of non-prescription reading glasses and sunglasses in North America. We have a collection of established and well-recognized brands, including Foster Grant® and Magnivision®. Our market leadership is driven by a collection of fashionable, high-quality eyewear sold in over 57,000 retail locations worldwide.
Foster Grant is the domestic leader in the popular-priced sunglass market. The Foster Grant brand has a long, rich heritage, which was embodied by the iconic “Who’s That Behind Those Foster Grants?” campaign featuring various celebrities of the time. Launched in the 1960s, the campaign influenced not only the industry but popular culture as well. Its influence remained so notable that it was named by Advertising Age magazine one of the Top 100 Ad Campaigns of the past century. “Who’s That Behind Those Foster Grants?” has evolved into the “Who Could You Be?” campaign, and stems from the fact that Foster Grant sunglasses are both stylish and affordable, allowing consumers to buy several pairs for whatever mood of occasion.
Additional sunglass brands include Anarchy, Angel and Gargoyles. These brands target a whole new demographic – a consumer that is adventurous, stylish and spontaneous. Anarchy, Angel, and Gargoyles explore additional diverse avenues of distribution to maximize their respective consumer appeal.
Magnivision, acquired by FGX International in 2004, is yet another highly visible brand within its industry. Magnivision boasts 26% of the market share in the US non-prescription reading glass market. Foster Grant also has expanded its brand to include non-prescription reading glasses, giving FGXI a combined 40% of this ever-expanding US market. These products, as all others, uphold our reputation of reliability, functionality, and fashion.
In November of 2008, FGXI acquired Dioptics Medical Products, based in San Luis Obispo, CA. Dioptics is engaged in the wholesale and retail sales of sunglasses and optical accessories primarily marketed under the SolarShield and PolarEyes brand names. Dioptics is a leading provider in the medical, mass market, sporting goods and professional eye care marketplaces with a portfolio of proprietary brands of sunglasses and associated eye care products and accessories. Dioptics products are primarily sold through mass merchandisers and chain drug stores, as well as medical supply stores and ophthalmic retailers. Dioptics holds over 400 United States and international patents.
In 2009, FGXI acquired Corinne McCormack, Inc. out of New York City. Corinne McCormack designs and markets a collection of eyewear and accessories under the Corinne McCormack brand name. CMI products are sold to better specialty and department stores and are found in over 2,000 locations. Leading CMI retailer partners include Bloomingdale’s, Lord & Taylor and LensCrafters.
Brand licensing has also aided in strengthening the presence of FGXI eyewear products. The Ironman, Field & Stream, Body Glove and Levi Strauss Signature collections target consumers at both popular and premium price points and increase additional avenues of distribution.
Our expertise in product development and design has enabled us an opportunity to expand our products into the prescription frames market by way of our nationally recognized licenses. Lines developed under Levi Strauss Signature and Body Glove licenses are available both domestically and internationally in ophthalmic retailers, mid-tier department stores, and other specialty retailers.
The presence of FGXI in the international market accounts for 15% of our total sales with high product volume in areas around the globe. The United Kingdom, Canada and Mexico represent our most lucrative international holdings.
As an established leader in the eyewear business, FGXI has established an infrastructure that provides unparalleled support to both our consumers and our retail partners. FGXI has also demonstrated an unwavering commitment to the communities worldwide in which our principal locations are based.