For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings to today’s global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world.
Disney’s classic characters Mickey Mouse and Minnie Mouse reflect a rich storytelling tradition which is the foundation of The Walt Disney Company. Since his debut in 1928, Mickey Mouse has been Disney’s most recognizable character and continues to be one of the most beloved in the world. Minnie Mouse is Disney’s leading lady; she is an inspiration to girls of all ages, and over the decades has become a global style icon.
The Disney Princess brand celebrates the dreams and magical adventures of the heroines from Disney’s timeless stories. Each Disney Princess character has a unique story and individual inner qualities such as being passionate, adventurous and brave, which resonate with families today and inspire children to use their imaginations, celebrate their varied interests and realize their full potential.
The Disney Junior brand reflects the emotional connection generations of consumers have to Disney storytelling and characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt entertainment, while incorporating specific learning and development themes designed for kids age 2-7. Hit series include Mickey Mouse Clubhouse, Minnie’s Bow-Toons, Captain Jake and the Never Land Pirates, Doc McStuffins, Sofia the First, Sheriff Callie’s Wild West, and Miles from Tomorrowland.
Disney Fairies builds upon the enormous popularity of Tinker Bell and introduces girls to her secret, magical world and her circle of enchanting fairy friends. Disney Fairies is about empowerment – discovering and believing through faith, trust and pixie dust.
The stories of these beloved Disney characters continue to inspire, and FGX extends their storytelling legacy by delivering high quality, innovative eyewear to kids of all ages.